Estonianisms book with a blue background
Estonianisms book with a blue background

Estonianisms

How to survive a sauna —
and other Estonian secrets

Estonianisms

It's a survival manual for social encounters you didn’t know were happening.

A field guide for decoding behaviors, rituals, and habits of the magic forest people — where silence is a test of character, over-excitement is met with caution, and mushroom season is shrouded in mystery.

You’ll learn how to survive a sauna, navigate vegetable-based power plays, and understand why nobody’s talking — even if they like you.

It’s all here. More or less.

a beautiful woman sensually eating berries in the forest
a beautiful woman sensually eating berries in the forest
a man in a sauna with a sauna hat grimacing
a man in a sauna with a sauna hat grimacing
a man wearing a very itchy sweater
a man wearing a very itchy sweater
a young child wearing full outdoor clothes making a mean face
a young child wearing full outdoor clothes making a mean face

Sky Swing

Estonius Naturalis

Itchy Love

Estonian Death Stare

Sauna Survival

"I am already laughing at paragraph one."
- K. pops
"I love your humorous way of storytelling."
- M. Tiisaar

What people say about Estonianisms

"F****** Amazing."
- U. Toomikas
"It didnt make me want to vomit"
- K. Õun
"I totally saw myself in this book."
- A. Läiksik
Image of the author with glasses and a black shirt
Image of the author with glasses and a black shirt

Charlie Ferguson is an analyst turned decoder of Estonian culture.

After years of reverse-engineering corporate dysfunction and organizational spaghetti, he naturally pivoted to include decoding knitting-based flirting signals and sauna survival tactics.

Estonianisms is the result.

Who wrote it